In the highly competitive online market today, Google ranking is not a walk in the park. Each business is competing for visibility, traffic, and leads. While agencies provide end-to-end services, most businesses opt to work with an SEO freelancer—and they should.
An SEO freelancer is a solo professional who assists you in optimizing your search engine rankings using on-page SEO, off-page SEO, keyword research, content marketing, and link building. Freelancers tend to offer more customized plans for reasonable costs compared to major agencies.
Why Hiring an SEO Freelancer?
Cost-Effective – Freelancers typically cost less than agencies, which makes them suitable for start-ups and small enterprises.
Flexibility – You can engage them for particular jobs such as on-page SEO checklist checks or off-page SEO campaigns.
Specialization – Most SEO freelancers also double as digital marketing freelancers, content writers, or social media managers, and you get to enjoy multi-skill expertise.
Direct Communication – You communicate directly with the expert, bypassing several account managers.
What Does an SEO Freelancer Do?
A proper SEO freelancer does not simply “add keywords” to your website. They develop an entire growth strategy that involves:
- On-Page SEO
Optimizing titles, meta tags, headings, internal linking, and web content. (Learn more about it in our On-Page SEO guide).
- Off-Page SEO
Creating backlinks, submitting to business directories, and sharing content on social bookmarking websites. (Take a look at our comprehensive blog on Off-Page SEO).
- Keyword Research
Getting profitable keywords your clients are looking for. For step-by-step plans, visit our Keyword Research blog.
- Content Marketing Assistance
Some SEO freelancers are also content writers. They write blogs, landing pages, and social content that drive traffic and links. For a deeper insight, view our Content Marketing guide.
- Technical SEO Repairs
Fixing site speed, repairing broken links, and mobile-friendly design.
- Integration with Digital Marketing
Some freelancers manage wider domains such as PPC ads, lead generation campaigns, email marketing, and social media marketing. That’s where hiring an SEO + digital marketing freelancer can make you stand out.
SEO Freelancer vs Digital Marketing Freelancer
While an SEO freelancer keeps his/her attention primarily on search rankings, a digital marketing freelancer handles a number of activities like paid ads, email, and social media.
For instance:
SEO Freelancer → keyword research, on-page optimization, link building
Digital Marketing Freelancer → Social ads, PPC campaigns, branding strategy
Certain professionals provide both, which is particularly helpful for small businesses that want a 360° solution.
Experts That Are Related To An SEO Freelancer And You Might Need Alongside One
Based on your business objectives, you might also consider working with:
Content Writer – to write blogs, guides, and website content
Social Media Manager – to develop your brand on networks like Instagram, Facebook, and LinkedIn
PPC Specialist – to execute Google Ads or Meta Ads campaigns for quicker results
Lead Generation Expert – to convert traffic into paying clients
Together, these specialists assist in constructing a solid digital marketing plan.
When Do You Need to Hire an SEO Freelancer?
When you are beginning and require cheap SEO assistance
When your site has traffic but fails to convert (high bounce rate)
When you need something specific executed, such as a local listing SEO campaign
When you require constant blogs and content refreshments
When you’d like to experiment with SEO outcomes prior to investing in a complete agency
Final Thoughts
Having an SEO freelancer on board can be a game-changer for companies that require customized approaches, savings on expenditure, and adaptive solutions. From keyword research to off-page SEO, freelancers introduce extensive skill sets that enable your website to develop continuously.
But remember—SEO works best when paired with a complete digital marketing approach. That’s why many freelancers also act as content writers, digital marketing freelancers, and social media specialists.
To build a strong online presence, explore our related guides:
On-Page SEO
– the foundation of your website optimization
Off-Page SEO
– how to build authority and backlinks
Content Marketing
– strategies for share-worthy content
Keyword Research
– targeting the right audience
Lead Generation
– converting SEO traffic into customers